Did you know 88% of online shoppers won’t return to a website when they experience a negative situation like being out of stock? This is why many Shopify store owners are wondering how to inform their customers about product availability. They don’t want to lose customers who cannot find out when their favorite items are back in stock. When this is the case, using back in stock notifications 📩 or stock alerts can be the perfect solution for you. In this article, we will give you a guide on how to install and maximize the power of back in stock notifications on your Shopify store.

The Role of the Back in Stock Notifications

Imagine Lisa 👩, a potential customer visiting your Shopify store in search of a dress for her prom night, only to discover that the desired dress is out of stock. ☹️ Can you guess the frustration and disappointment she feels? Uncertainty about stock availability may cause Lisa to consider purchasing the dress from another Shopify store. This simply means you lose your potential revenue and another store earns it in seconds.

However, offering Lisa the option to receive a back in stock notification can significantly increase her chances of making a purchase and enhance her overall satisfaction with the shopping experience. This way, she can not only know when the product will be back in stock but also choose to wait for a while. 🛍️

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Based on this example, we can understand that the back in stock notification is beneficial in several ways:

🤝 Customer Satisfaction: Back in stock notifications ensure that customers like Lisa are informed about product availability, enhancing their satisfaction and trust in your store.

💪 Competitive Advantage:  By promptly notifying customers about restocked items, you can prevent the likelihood (maybe not 100%) of them choosing another Shopify store for their purchases. In this way, you keep earning revenue.

📧 Sales Opportunity: It creates a sales opportunity as customers who receive notifications are likely to make a purchase. Additionally, when customers prefer to be notified via email whenever a product is available, you’re gathering their contact information; thus, you can re-engage them in the future with targeted marketing activities.

📌 Tip 1: There is another very efficient way to manage out of stock situations efficiently and make revenue out of it: backorders. You can use backorders as a cash flow generator for your Shopify store. Read more about backorders now: How Does Backorder Work, Backorder Benefits for Your eCommerce Store, Ultimate Guide: Backorders & Preorders. ✨

📌 Tip 2: Do you experience out of stock often? If yes, you probably don’t manage your inventory properly. Book a demo now for Fabrikatör inventory management assistant, and we give you further information on how to manage inventory properly.

After Lisa’s story and valuable tips 👀, let’s see how to set up stock notifications on your Shopify store.

How to Set Up Back in Stock Notifications on Shopify? 🤔

Now that you understand why back in stock notifications are essential for both your customers and your store efficiency, let's delve into the steps for setting them up on your Shopify store:

1️⃣ Choose a Reliable App: Start by visiting the Shopify App Store to find apps that provide a back in stock notification option. Make sure to select apps with good ratings and positive comments. Some high-rated alternatives are Appikon ‑ Back In Stock, and Back in Stock: Restock Alerts.

2️⃣ Install and Configure the App: The next step is to install it in your Shopify store by following the step-by-step instructions described. You most likely would need to give the app appropriate authorizations and customize the look of the widget so that it matches the branding of your store.

3️⃣ Enable Back in Stock Notifications: After downloading the app and setting it up, you can now go on and enable back in stock alerts for your products. Most often, this includes flipping a switch or copying/pasting a code snippet onto your product pages. Ensure the sign-up is clear and visible so that the customers can sign up for the notification easily.

4️⃣ Manage Subscriptions: Monitor consumers who have subscribed to restock notifications through the app back end. This allows you to set as priorities the products that have a higher demand and, therefore restock them first. Besides, you can also categorize your subscriber list based on specific preferences or purchase history to have targeted marketing campaigns.

5️⃣ Optimize Performance: Periodically monitor the back in stock notification system's performance. Track metrics such as conversions, clicks, and web traffic to find out areas of improvement. Try different messaging strategies and time the notices to obtain the maximum effect out of the messages you send and increase your sales.

Let’s continue with some tips for you to manage back in stock notification process smoother.✨

Tips for Back in Stock Notifications

To make the most of your back in stock notifications, consider implementing the following best practices:

🔔 Keep the notification messages brief and to the point. Mention when a product is in stock while urging consumers to take immediate action.

📦 Introduce promotions like special discounts or free delivery for customers to purchase the product once the stock is replenished.

📊 Apply segmentation to send notifications to your customers according to their preferences or past purchases.

📩 Try different elements of your notification tactics, time, frequency, and messaging, in order to determine what works best.

Like many sales strategies, efficiently utilizing back in stock notifications relies on accurately and systematically tracking inventory. To do this, it's essential to fully integrate with Shopify and use an effective inventory management tool. And there's no better application for that than Fabrikatör!

Optimize Out-of-Stock Management with Fabrikatör

As a Shopify store owner, you're well aware of the challenges that come with being out of stock. Back in stock notifications offer a way to manage this, but having a reliable inventory management app reveals more functional ways to avoid and cope with out of stock situations.

With Fabrikatör, you can:

🔮 Create a future-based demand plan by conducting sales forecasting,

💸 Keep selling and gaining revenue when out of stock  by accepting backorders,

📊 Minimize out of stock with an automated replenishment process,

📝 Access your inventory and supply chain data with ready-to-use and insightful reports,

⚙️ Easily and quickly create purchase orders and save time for you sales strategies,

and achieve so much more!

Why now give a shot to start managing your Shopify inventory more efficiently right now? Book a demo to learn more about the 5/5-rated Shopify app Fabrikatör!