Building a Shopify App and Selling Through the Shopify App Store as a VC backed company

In today's episode, Bahadir Efeoglu, founder of Fabrikatör, a "virtual head of operations" solution for D2C brands, shares his journey in developing a tool designed to meet the needs of fast-growing eCommerce businesses. He reflects on a pivotal decision made just before the pandemic, when he and his co-founder, Demirhan, identified a gap in the Shopify ecosystem for D2C brands with complex inventory needs. Bahadir emphasizes the importance of flexibility, the challenge of educating the market about a new product category, and the necessity of early preparation, especially for major events like Black Friday.

Key takeaways include:
1. Flexibility to pivot based on audience needs is crucial.
2. Clear communication is essential when introducing a new product category.
3. Early preparation is key, as two months' lead time proved insufficient for Fabrikatör during Black Friday.